THE WHAT? Interparfums has reported its results for the 2022 fiscal year. The fragrance giant recorded record earnings for the full year with net income up 40 percent on 2021’s figures and sales rising 26 percent to €706.6 million. THE DETAILS The company noted that it had extended its partnership with Montblanc until December 31, 2030 and, subject to the General Meeting’s ratification, hit its goal of achieving gender parity on its board. THE WHY? Philippe Benacin, Chairman and CEO, commented, “Against the backdrop of a turbulent economic and geopolitical environment, our sales and earnings continued to grow in 2022. In 2023, although many uncertainties still exist, this positive momentum should continue with sales expected to reach €750 million, driven by the continuing appeal of our brands for consumers in a global perfume market that remains buoyant.” The post Interparfums FY 2022: record earnings as operating profit soars 33 percen...
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Lash Lift Basics: 5 Common Reasons Your Lash Lift Didn’t Work
Lash Lift Basics: 5 Common Reasons Your Lash Lift Didn’t Work
Did your lash lift not work? If so, you might have fallen victim to some of the key issues that prevent a successful lash lifting. Don’t feel discouraged, though. Once you learn some of the common reasons your lash lift didn’t work, you can find alternative methods to get the results you’re after.
Before you even perform a lash lift, familiarize yourself with what it is. With this knowledge, you’ll learn what you need to do and what you shouldn’t, and you avoid any mistakes.
Lash lifting is becoming a popular treatment with clients. It’s a semi-permanent curl to the upper lashes and lasts anywhere from four to six weeks. Unlike extensions, it doesn’t add any length or volume to your natural lashes. However, it makes the lash darker to make them more noticeable.
Why Didn’t It Work?
Sometimes a lash lift just doesn’t take. Depending on your eye shape or lashes, you might encounter some resistance. However, don’t feel frustrated or discouraged. There are reasons behind every problem.
1. Too Much Adhesive
Using too much adhesive is one of the most common issues with failed lash lifts. You need adhesive to stick the lashes to the shield. If you aren’t careful, too much adhesive can stop the solution from working. Use a small amount of adhesive so that you can glue the top of the natural lash to the shield.
2. Lash Condition
You must take into consideration the lash condition. Are they brittle and short, or long and thick? For shorter brittle lashes, you must leave the solution on for a shorter time, about 10 to 12 minutes. With long thick lashes, leave the solution on for about 15 to 18 minutes.
3. Not Cleansing Properly
Before you even start the process, you need to prepare. Make sure you properly clean the lashes before starting your treatment. Remove any residue or left-over makeup thoroughly. Foundation could negatively affect the lift.
4. Solution Storage
You need to store the solution in a cool, dry place. Incorrectly storing it may prevent it from working effectively. Give the bottle a good squeeze before applying the solution to the lash. This will bring the solution to room temperature and help you achieve optimal lift.
Don’t assume that the bigger the shield, the bigger the lash. This is a common misconception. Large shields can offer a softer and more natural curl to your lashes. On the other hand, smaller shields prove a more dramatic curl. A medium shield can also produce similar results as a small shield.
Hold up different shield sizes to test out which one works best for you. Coarse lashes will ping off small shields, so practice patience.
Don’t feel discouraged if it doesn’t work the first time. Lash lifting takes a few tries to get right. Any one of these examples can be the reason your lash lift didn’t work. At least now you know how to combat it.
Have you ever done a lash lift? Got any must-have tips for us? Share!
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