There are many fun ways to feature your beauty swag and products in photos and videos. It takes some forethought and creativity to create a compelling post. Before you start plotting your next product feature, let’s dive in and discover who is posting, why people are posting, and what makes an exceptionally captivating beauty product feature.
Instagram and Tik Tok are saturated with a vast selection of products. As we swipe through a sea of skincare brands and cosmetic products promising to give us glowing skin and eternal youth, there’s always a beauty post that we are immediately struck by.
The posts that make us pause to take a closer look are either due to their intimate nature, the beautiful composition, or because the brand is instantly recognizable and showcases relevant products.
Who Is Sharing Beauty Products and Why
Who typically shares beauty products or engages in social media marketing?
- Beauty Brands
- Beauty Influencers
- Hair Stylists
- Skin Specialists
- Lash Technicians
- Actual Customers
Sometimes, beauty influencers showcase products on their social media platforms in exchange for free beauty products and make-up tools. Others reasons include believing in the products. Giving honest reviews is how most influencers cultivate a following, whether the topics are focused on skin concerns, hairstyles, nails, or lashes.
Beauty brands will pay influencers to advertise if the brands are on their way to becoming household names or if the influencer has celebrity status. Earning customer trust is effective if you have influential people sharing your products.
The cosmetics industry has a broad selection of clean or high-tech products for influencers to show off and compare. The industry is always pumping out new beauty trends. Many innovative products contain the same newfound power ingredients that are trending amongst skincare brands.
Niacinamide, for example, has become one of those high-demand beauty ingredients in recent years–– almost every skin type can benefit from it, and most beauty routines include a product formulated with it making it a skin staple.
Aside from skincare, make-up and cosmetic products always develop new wish-list looks. When contouring became popular, brands started including contouring and highlighting sticks in their arsenal of make-up tools. The new favorite products on social platforms are the ones that are trending.
Posts that Captivate Our Attention
There are many creative ways to showcase your favorite beauty essentials. Marketing for beauty brands can be as easy as posting a basic photo of simple product shots in front of a beautiful backdrop.
Most beauty industry brands style individual products and write product reviews accompanying the image on their websites and social media. Hair stylists or estheticians may appeal to beauty consumers through demonstrations in videos. The best beauty brand strategy is to highlight the product in the image, video, or caption.
Customer reviews have always been a potent method of marketing. Read on to see some great examples of showcasing beauty products.
Share Videos Using Hair Products
Tiffany Molina is a Vancouver-based hairstylist who typically shares the result of a client’s hair. In this particular video, Molina demonstrates, in a well-edited video, how to transform a natural brown hair color to a fiery red. She uses a voiceover tool to walk you through each step of the dying process.
She uses some of her favorite Joico formulas and shares glimpses of the product packaging. It’s a short and sweet video that creatively captures the before-and-after result. The point of this video is to entice potential customers to book a hair coloring appointment.
Attribution: @_tiffanymolina
Framing Lustrous Lashes
Nailsandlashes à la Rochelle specializes in nails and lashes. This post focuses on a beautiful eye adorned with high-volume, full lashes. Currently, videos are beneficial if you want your content to attract more viewers. Still, this photo captures the appeal of full faux lashes.
Attribution: @nailsandlasheslarochelle
Eye-Catching Nail Art That’s Picture Perfect
In this photo, cndworld shares a finished, graphic pop-inspired manicure in the foreground with the nail polish colors in the background. This is an effective marketing strategy, so the client sees which colors will create this look.
Attribution: @cndworld
Whether you’re creating short, edited videos, long-form content, or stunning close-up shots, as long as you make the material engaging, you’ll attract and retain followers, including lovers of beauty and professionals in the beauty industry.
Learn more about Evergreen Beauty College and what makes us different. We’ll guide you and teach you how to tackle virtually all beauty techniques and market your services.
* This article was originally published here
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